Alvalle Redesign

Revitalizing the Story of Freshness and Authenticity

Alvalle, Spain's leading gazpacho brand, has always been synonymous with homemade freshness and authenticity. As the demand for gazpacho grows outside of Spain, Alvalle recognized the need for a visual expression that would match its status as the category branded leader. The redesign aimed to elevate the story of Alvalle's fresh, premium ingredients and create a visual identity that would resonate with consumers.

The vibrant red used in the redesign represents the passion and commitment of the brand. It catches the eye and evokes a sense of energy and excitement. The logo mark, inspired by the bravado and heritage of Spanish culture, adds a touch of tradition and authenticity to the design.

What sets Alvalle apart from other gazpacho brands is its unwavering dedication to using simple whole foods and raw vegetables. The brand partners with local Andalusian farmers to source fresh seasonal ingredients, ensuring that each bottle of gazpacho delivers an uncompromised taste experience. Alvalle's recipes have been passed down through generations, and every person in the Alvalle family contributes their expertise to create authentic gazpacho.

The redesign not only captures the essence of Alvalle's fresh ingredients but also reflects its innovative personality. The contemporary design brings to life the harmonious blend of flavors and textures found in each bottle of Alvalle gazpacho. It is a visual representation of the brand's commitment to quality and its mission to provide consumers with an exceptional taste experience.

The Alvalle redesign has been recognized for its excellence in packaging design. In 2019, it was awarded the Iron A' Design Award, a prestigious accolade that celebrates well-designed, practical, and innovative creations. This award highlights Alvalle's commitment to industry best practices and competent technical characteristics, contributing to a better world through its exceptional packaging design.